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154 Beach Dr NE, St. Petersburg, FL 33701


Florida’s Premium Jeweler Services

Bernie’s and Son Jeweler offers all the services you would expect of a professional jeweler, including custom design,  jewelry repairs, appraisals, free jewelry cleaning, and more! We also offer a complimentary diamond-setting service for items purchased from us. We have the largest assortment of designer jewelry to be found in St. Petersburg and Tampa Bay. Take a look at our gallery or head to our online shop for a taste of what we have in store.


Custom Jewelry Design

Simply put, you ask for it, we locate it or build it. You’ll be involved in each step of the creative process, and of course, any of your jewels are completely covered by our insurance while in our possession.


Sizing & Repairs

Whether restoring an heirloom, or just adjusting the size, our jeweler is on-site to keep your jewelry and timepieces well maintained.


Diamond Grading

Our on-site GIA Graduate Diamond grader will take a look at any diamond you bring through our doors.


Lifetime Jewelry Cleaning

When you purchased a piece of jewelry from us, feel free to stop by anytime to have it cleaned at no charge.



Our court-authorized jewelry appraiser expertly determines the replacement value of your jewels, then prepares the proper documents for insurance, or estate settlements.


Wish List Services

Let us help you create a wish list that you can tell your spouse about, or leave it to us to give them a reminder when a special date is approaching.


Gift Wrapping

Whatever you purchase, we believe in the importance of the final packaging. We will hand-pack your pieces in one of our custom designed boxes, and wrap if requested.


Archive Purchase Records

Full records are kept of all purchases to avoid duplication in the future, and to allow you to build a comprehensive wardrobe of fine jewelry.


Shipping & Insurance

We provide complimentary shipping and insurance services anywhere in the United States or Canada. Pieces are insured with UPS®, or FedEx® overnight. Shipments to Canada are subject to Canadian customs duty and taxes.

Visit Our  Store For The Finest Jewelry In Florida