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154 Beach Dr NE, St. Petersburg, FL 33701

Introducing Doves Jewelry

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Voted "Tampa Bay's Favorite Jeweler"

by the St. Petersburg Times

"Best Bling of Tampa"

as Voted in the Weekly Planet

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Exclusive Fendi Timepiece Retailer

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Florida’s Finest Jewelry Designs

Bernie’s & Son Jeweler is a local family owned and operated jewelry store in St. Petersburg, Florida. For over 35 years, they have offered competitive prices on high quality designer jewelry, jewelry repair, watches and more.  Breathtakingly beautiful custom jewelry designs, combined with Southern hospitality, makes Bernie’s & Son a treasure among jewelers! Visit our store today to view our ever changing selection of designer pieces.

View our gallery for more examples
of what we have in store.

High-quality jewellery for every style

Discover a world of jewellery

In-Store Jeweler Services


Custom Jewelry Design


Sizing & Repairs


Diamond Grading


Lifetime Jewelry Cleaning


Gift Wrapping


Wish List Services


“Best local jewelry store with the most amazing brands and unique pieces! Also having a jeweler in house makes everything much easier and trusting! Best set of staff in the St. Petersburg Area.”

— Monique Albrecht

“Quick and friendly service. Dropped my ring off to be resized and they were done before I finished having lunch up the block.”

— Alexandra Failing

Visit Our Store For The Finest Jewelry In Florida