Celebrating Life’s Special Moments
Together Since 1977
Crafting Timeless Jewelry to Cherish Your Most Precious Memories
Celebrating Life’s Special Moments
Together Since 1977
Crafting Timeless Jewelry to Cherish Your Most Precious Memories
Schedule Your Complimentary Jewelry Consultation
At Bernie’s and Son, we understand the importance of finding the perfect piece of jewelry for your special moments.
Whether you’re looking for an exquisite wedding set, a timeless anniversary gift, or a unique piece to commemorate a special vacation, our experts are here to help.
High-quality jewelry for every style
The Bernie’s & Son Promise
For over 45 years, Bernie’s & Son Jeweler has been a beloved family-owned jewelry store in St. Petersburg, Florida. Spanning three generations, we have earned the title of Tampa Bay’s Favorite Jewelry Store by offering unique fine jewelry, competitive prices, and exceptional customer service.
Our Southern hospitality and breathtaking custom designs make every visit special. Come explore our ever-changing selection of designer pieces and see why Bernie’s & Son is a true gem in the world of jewelry.
Customer Stories
This is the place to go if you value quality and customer service. I got my first engagement ring here a few years ago and they recently helped me pick out an upgrade. I appreciate buying from a family business that makes me feel like a valued customer. Highly recommend!
– Holly Johnson [Google Review]
Best experience possible!!!! Truly helpful and great range of things to choose from. Brad made the experience flawless and took time out of his normal day to assist me with setting up the proposal in downtown Disney. Which by the way my fiance loved :). Can’t thank them enough for being helpful with the payments and the attention to detail. Totally recommend this place to anyone.
– Garret T [Google Review]
My fiancé bought my engagement ring here and I went back to look for a wedding band. I’ve gone in multiple times to get my ring cleaned and have always been treated great even when I wasn’t buying anything. They have the best selection and their employees are so friendly and knowledgeable. Bob & Brad are so personable. I will continue to buy my jewelry here!
– Madyson Urban [Google Review]
Create Your Dream Ring
Design your perfect ring with our Band Builder. Choose from metals like platinum, gold, and titanium. Customize with different colors, finishes, and designs. Adjust the band width and add special touches to create a ring that’s uniquely yours. It’s easy and fun to craft your dream ring with our intuitive tool.
Discover the timeless craftsmanship of Seiko watches at Bernie’s & Son Jewelers.
Bernie’s and Son offers all the services you would expect of a High End jeweler
including custom design, repairs, appraisals, free jewelry cleaning, and more!
Explore Our In-Store Services
Create A Custom Design
Whether you need minor modifications to an existing Bernie & Son design
or have a completely new concept in mind, we are excited to
collaborate with you and bring your vision to life.
Latest Google Verified Reviews
Best Local Store & Staff
“Best local jewelry store with the most amazing brands and unique pieces! Also having a jeweler in house makes everything much easier and trusting! Best set of staff in the St. Petersburg Area.”
– Melissa Honeycutt
Quick & Friendly Service
“Quick and friendly service. Dropped my ring off to be resized and they were done before I finished having lunch up the block.”
– Alexandra Stretch
Won’t Shop Anywhere Else
I Love Bernie and Sons. I won’t shop anywhere else for jewelry. The whole staff treats you like family. The jeweler is fantastic and has taken care of me on multiple occasions. Great shop.
– Nicky WaWa
Visit Our Store For The Finest Jewelry In Florida