The Best Professional Jewelry Services in St. Petersbury, FL
Turn to Bernie’s & Son Jeweler in St. Petersburg, Florida, for the two most important pieces of jewelry you will ever buy—engagement, and wedding rings. Our store offers a scintillating selection of diamonds set in gold, or platinum, just perfect for the bride’s lovely hand!
Find designer jewelry, handcrafted Italian cameos, and classic timepieces in our store, but we don’t stop there, for we also offer the services you would expect of a professional jeweler, from custom design to repairs to a wish list!
What’s in Our Store
Enter our elegant establishments to find the BELLARRI®, TEUFEL, Natalie K, Cherie Dori, and Van Lachman lines of jewelry in the largest assortment to be found in St. Petersburg, and Tampa Bay. Explore our wide selection of diamonds in gold and platinum settings, pearls, gemstones, and handcrafted Italian cameos, as well as classic timepieces, such as Seiko™ Melody Clocks, and watches. Receive complimentary diamond-setting service for items purchased from us.
We now have a GIA Graduate Diamond grader on site for any of your diamond grading needs and you can now build your ring through our shop now feature on our facebook page.
Custom DesignSimply put, you ask for it, we locate it or build it, all on beautiful Beach Drive. You'll be involved in each step of the creative process, and of course, any of your jewels are completely covered by our insurance while in our possession.
Sizing & RepairsWhether restoring an heirloom, or just adjusting a size, owner Bob Serata is on-site to keep your jewelry well maintained and glistening while you wait. Find expert stone-setters, and metallurgists, who never forget how precious your own jewelry is to you and treat it accordingly.
Bob Serata is a court-authorized jewelry appraiser, and expertly determines the replacement value of your jewels, then prepares the proper documents for insurance, or estate settlements.
Archive Purchase Records
Full records are kept of all purchases to avoid duplication in the future, and to allow you to build a comprehensive wardrobe of fine jewelry.