Voted "Tampa Bay's Favorite Jeweler" by the St. Petersburg Times
"Best Bling of Tampa" as Voted in the Weekly Planet
"Exclusive Fendi Timepiece Retailer" – West Coast Florida
Florida’s Finest Jewelry Designs
Family owned and operated for 35 years, Bernie’s & Son delivers the highest quality jewelry available, at the most affordable and competitive prices! Without rent, mortgage, or paid commission, we will not be undersold! Breathtakingly beautiful custom jewelry designs, combined with Southern hospitality, makes Bernie’s & Son Jeweler a treasure among jewelers!
What We Can Offer You
Come into our store in downtown St. Petersburg to ooh and aah over our exquisite, affordable jewelry. You will find exquisite wedding and engagement rings with diamonds set in gold, or platinum, pearls, gemstones, handcrafted Italian cameos, and classic timepieces. Select your favorite pieces from among our designer lines.
As a prestine jeweler, we are proud to offer you essential services that fine jewelry and its fans expect such as:
The store was initially opened in 1977 by Bob and Bernie Serata. After being located on First Ave N for 20 years, a move was made by Bob Serata to beautiful Beach Dr. During the building of the Ovation Building, the store was moved briefly back to First Ave N. underneath the Baywalk parking garage. Once construction was complete Bernie’s and Son Jewelers moved back to our permanent home on Beach Dr!